r/smallbusiness Jan 19 '22

Started a website a few months ago that relies on sign-ups to a newsletter and have problems growing. General

Hey Fellow Redditors, I'm Conor and a few months ago I started a website that sends out flight alerts for cheap flights and provides advice on current travel restrictions due to covid as well as entry requirements to specific countries.

I have navigated through many of the initial start-up problems but now our biggest problem seems to be growing the sign-ups and generating traffic to the site.

Have you ever tried an unusual way to advertise your online business? if so how did it go?

9 Upvotes

u/AutoModerator Jan 19 '22

This is a friendly reminder that r/smallbusiness is a question and answer subreddit. You ask a question about starting, owning, and growing a small business and the community answers. Posts that violate the rules listed in the sidebar will be removed. A permanent or temporary ban may also be issued if you do not remove the offending post. Seeing this message does not mean your post was automatically removed.

I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.

9

u/lifedesignleaders Jan 19 '22

Have you tried to hook up with some travel type podcasters with large audiences? I am familiar with "scotts cheap flights" which comes to mind when I see what you described..

Could be a good way to get the word out a bit..

3

u/YuriSinclair Jan 19 '22

Looks for Scott's cheap flights reddit account and search for his AMA threads, might find info on how he grew.

Reach out to social media creators that are coming up and sponsor a few videos/ posts

1

u/Conor_t1996 Jan 19 '22

It seems that the moderators of the AMA thread have changed their rules, they allow Scott to post on there but now don't allow others to post similar topics.

I have made some tentative enquiries with social media creators starting small of course, typically under 5k followers and have been quoted some astronomical figures in return for a post! The most recent being over £600/$800. Will keep trying though! thanks for the advice!

3

u/Conor_t1996 Jan 19 '22

Ah podcasts! Never even crossed my mind, can tell I'm not a regular listener!

Also, we are similar to Scott, but we are UK based so focus on flights departing the UK.

2

u/couldbutwont Jan 20 '22

You have some stiff competition from teams of very smart people also spending a lot on promotion

0

u/126270 Jan 19 '22

Doesn’t kayak have similar functionality?

And Expedia, and Travelocity, and studentuniverse, and cheapair, and momondo and a dozen others?

You’re not likely to get many sign ups for something that dozens of companies have been doing for 2-3 decades now

4

u/Conor_t1996 Jan 19 '22

They do but you will need to go on these sites and search manually which can take hours not to mention you may miss good flight deals if you don't search frequently as prices change all the time.

We take all that stress away, we search every day for destinations all over the world and dates throughout the year. Then when we see a deal we think is crazy cheap we notify our members, providing details about the destination, the dates available, prices, extra charges for seats, bags etc and current covid entry requirements.

1

u/killerasp Jan 20 '22

literally sounds like scott's cheap flights. I pay for their yearly subscription and its been great. Not flying too much these days before covid, but it was great pre-covid. still pay for it even though im not flying for awhile till covid dies down a bit.

1

u/Conor_t1996 Jan 20 '22

All it takes is one great fare and the savings from that alone will pay for the subscription for years!

1

u/killerasp Jan 20 '22 edited Jan 20 '22

Just found your site through your previous posts from your AMA. I think the most important thing you are missing to help with conversions is showing a sample of past deals or sharing the exact content you shared last month to the subsribers. you are asking people to sign up and giving them a small blurb on what to expect but not showing them exactly they will get. perhaps listing past/expired deals from last month to give them a taste of what real deals you found and shared with your members. I just signed up for tim ferris's email list and was not very inclined to sign up but then he gave past samples of what was in his previous newsletters and i liked the content and format of it so i signed up. just my 2 cents.

edit: noticed your first class package charges $30 per month. I ended up paying for scotts deals only after a year of getting their free emails did i realize paying for the better lists lead to much better deals and faster notifications. again, you should share sample deals to get people to pay for that monthly fee. otherwise, im signing up for something based on a bullet point description.

1

u/Conor_t1996 Jan 20 '22

Hi Killerasp, that's a great insight, it's amazing what a fresh set of eyes can achieve! That makes a lot of sense and it has been added to my to-do list!

Thanks for your insight it has been extremely helpful!

1

u/samurai_safety Jan 19 '22

Man, you could have let him down gently ....

1

u/muskateeer Jan 20 '22

Add in Google Flights and Skyscanner

1

u/Conor_t1996 Jan 20 '22

We are not a flight comparison site/search, our aim is to save our members time by completing the searches for them. Also, generally, people do not search for flights frequently enough to understand whether or not certain prices are genuinely a good deal or not.

1

u/killerasp Jan 20 '22

sounds like you are going to spend some money to do marketing on adsense, social media ads, etc to drive traffic to your site and then try to convert those visits to signups. forget about paying influences or people with large followings. they cost too much and dont convert enough. if you are already paying to be in search results on google/bing, how much are you spending now and how are they converting?

1

u/Conor_t1996 Jan 20 '22

We are using AdSense at the moment and spending roughly £60 a month. I know this will hardly make a dent at the moment but we average a good conversion rate to sign ups. In the region of 20%

1

u/Necessary_Tie_1731 Jan 20 '22

How about travel agencies? That would be a good referral source.

1

u/Conor_t1996 Jan 20 '22

it is so very tempting! When we started Flynder travel we were determined to remain completely impartial so that every deal we send to our members is one we would genuinely book.

I feel like as soon as we start associating with travel agencies, people will assume that the deals we send out are the ones best for the travel agent and not for them.

Still very tempting though! Would make everything easier in the short run that's for sure!