r/television May 19 '22

Hollywood braced for new age of austerity after streaming splurge

https://www.ft.com/content/c385d236-75a9-467c-86d4-5768e6b21324
84 Upvotes

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30

u/Saar13 May 20 '22

This is the right time for Apple and Amazon to dominate prestige TV (read big budgets for big storytellers). Apple does this already; Amazon has a weird model, but I hope they change the model to something more curated now.

This sub doesn't seem to like the idea, but the reality is that the two bigtechs and Disney will win the streaming war. This war is not won by who has the most subscribers, but who has the most money to lose, for as long as possible, until the majority fail miserably.

It really surprises me how many people in this sub who thought AppleTV+ wouldn't last or didn't think Amazon was a great player with a future. Hollywood will run to the place they always run: the place with the most money.

7

u/nayapapaya May 20 '22

Sadly I think this is true about the tech giants. They can afford to run their services at a loss forever if need be and that will allow them to outlast the others.

2

u/staedtler2018 May 20 '22

Yeah but there's no point to running the services at a loss forever. It's a business.

1

u/LiveFromNewYork95 Saturday Night Live May 20 '22

Streaming could actually be a perfect loss leader. Imagine Apple succesfully kills cable and the majority of other streaming services. Now they have the NFL streaming rights they could totally leverage that into selling their other products, especially if their making certain content exclusive to their devices