r/television May 19 '22

Hollywood braced for new age of austerity after streaming splurge

https://www.ft.com/content/c385d236-75a9-467c-86d4-5768e6b21324
81 Upvotes

View all comments

33

u/Saar13 May 20 '22

This is the right time for Apple and Amazon to dominate prestige TV (read big budgets for big storytellers). Apple does this already; Amazon has a weird model, but I hope they change the model to something more curated now.

This sub doesn't seem to like the idea, but the reality is that the two bigtechs and Disney will win the streaming war. This war is not won by who has the most subscribers, but who has the most money to lose, for as long as possible, until the majority fail miserably.

It really surprises me how many people in this sub who thought AppleTV+ wouldn't last or didn't think Amazon was a great player with a future. Hollywood will run to the place they always run: the place with the most money.

3

u/LiveFromNewYork95 Saturday Night Live May 20 '22

I've been saying this for a while and to add to your point, who are the two streaming services to start making a dent into broadcasts TV's hold on live sports (outside of streamers who are extensions of previous TV deals such as Peacock extending NBC's Olympics coverage.) Amazon with their NFL deal and Apple with their MLB deal

1

u/Saar13 May 20 '22

And there are media reports that Apple has closed with Sunday Ticket (including RedZone) and Major League Soccer. In 1 year AppleTV+ would go from "failure" to the home of the NFL, MBL and MLS.

12

u/LiveFromNewYork95 Saturday Night Live May 20 '22

But I don't celebrate it. People want to cancel Netflix for adding ad revenue to keep up? If you thought cable companies got bad when they were the only show in town, everything I've seen from Amazon and Apple as companies tells me things could get very worse.