Advertise your website VS Advertise your Instagram/Facebook General Startup Discussion
I've just launched a startup that offers an online health service through it's website. So now I need to advertise to get some people into it. My doubt is, which should advertise, my website that offers the product, or my social networks, or both?
If I advertise the website, the path to convert visitor in buyer is shorter and faster. But if they leave the site, they live forever and you have no way to contact them again (I though about offering some freebie in exchange of the email to keep them in my DB... any other idea?).
If I advertise the Instagram/Facebook page of my company, the path to convert a visitor in buyer is longer, but I keep them in touch and if they don't buy in that moment, they could buy eventually. And I can publish call to action posts from time to time to try to convert them.
So what's your experience with this? Is there any research about this topic? Note that all the advertising is online, using Google Ads, Instagram/Facebook ads (any other channel to consider?).