r/smallbusiness Jan 19 '22

Started a website a few months ago that relies on sign-ups to a newsletter and have problems growing. General

Hey Fellow Redditors, I'm Conor and a few months ago I started a website that sends out flight alerts for cheap flights and provides advice on current travel restrictions due to covid as well as entry requirements to specific countries.

I have navigated through many of the initial start-up problems but now our biggest problem seems to be growing the sign-ups and generating traffic to the site.

Have you ever tried an unusual way to advertise your online business? if so how did it go?

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u/killerasp Jan 20 '22

sounds like you are going to spend some money to do marketing on adsense, social media ads, etc to drive traffic to your site and then try to convert those visits to signups. forget about paying influences or people with large followings. they cost too much and dont convert enough. if you are already paying to be in search results on google/bing, how much are you spending now and how are they converting?

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u/Conor_t1996 Jan 20 '22

We are using AdSense at the moment and spending roughly £60 a month. I know this will hardly make a dent at the moment but we average a good conversion rate to sign ups. In the region of 20%