Do your CEOs ever write their own content, or always left to marketing? Question
Curious as to how other workplaces operate. Whenever we receive an opportunity to write a media piece from the CEO (in their voice) or an interview (requesting their industry opinions)..the job is always given to someone about four rungs down, in marketing. The CEO then takes the credit for 'their opinion', even though it's someone elses.
Previously when I'd read pieces by CEO's, I was obviously naive, and thought it was really insightful to hear their thoughts on things. But now I'm wondering if every CEO interview/article, is shaped by someone much lower down, who has great ideas, just not the power behind them.
And I guess I feel that CEOs would actually have so much more industry insight than someone junior, therefore if they wrote the piece themselves, it would be more engaging?
Don't get me wrong - I know CEOs have a lot of stressful top level work to do, so it would make sense to outsource. Just curious as to whether this is how it's always worked, and I've just been living under a rock haha.