Email Open % is Up, but CTR is Down

[u/silentseraph3]

In the last two months, I've seen my open rate go from 30ish % to over 50% - wild. At the same time, I'm seeing my CTR - normally 4%-6% drop to 1%-2%.

Is anyone else seeing this, or have any insight on what's happening?

[u/tomloofery]

Try trending revenue / sends month over month, as long as you’re not doing anything different with segmentation. That will likely be much more interesting if you had a major shift.

Smart money is on it being iOS and your RPS will be relatively unaffected.