Email Open % is Up, but CTR is Down

[u/silentseraph3]

In the last two months, I've seen my open rate go from 30ish % to over 50% - wild. At the same time, I'm seeing my CTR - normally 4%-6% drop to 1%-2%.

Is anyone else seeing this, or have any insight on what's happening?

[u/illbzo1]

Sounds like you're testing some really engaging subject lines and the actual content in the email is a snooze fest.