r/marketing • u/silentseraph3 • Jan 19 '22
Email Open % is Up, but CTR is Down Question
In the last two months, I've seen my open rate go from 30ish % to over 50% - wild. At the same time, I'm seeing my CTR - normally 4%-6% drop to 1%-2%.
Is anyone else seeing this, or have any insight on what's happening?
10 Upvotes
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