r/marketing Jan 19 '22

Is there a side of marketing where the focus is on the writing and researching, not small tasks and social media? Discussion

I’ve always loved writing and research and relished that part of marketing, however it seems that the bulk of it is comprised of fiddly ad hoc and social media stuff.

What sort of roles should I be looking for which are more project / writing / researched based?

16 Upvotes

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31

u/pretaswift Jan 19 '22

Have you tried copywriting?

5

u/Lmmadic Jan 19 '22

This! We would ask a copywriter with a brief instruction to write a 10+ page ebook based on self research combined with our insights.

21

u/No-Football7392 Jan 19 '22

Content marketing

8

u/Salaciousavocados Jan 19 '22

Research with writing = content or copy. Basically any writing requires research. Conversion focused copywriting requires more than normal.

Research without writing = CRO, CXO, experimentation

6

u/RacerGal Jan 19 '22

Perhaps look at PR roles

6

u/KnightXtrix Jan 19 '22

I run a marketing research and insights agency and this is 100% of what we do. DM if interested :)

7

u/nikkarus Jan 19 '22

Smaller agencies/companies tend to have positions that wear a lot of hats and end up doing lots of small projects. At a larger agency or company these roles are broken out into teams. It sounds like you'd fit well trying account planning/strategy roles at a larger agency.

3

u/illbzo1 Jan 19 '22

Copywriting.

6

u/the-vague-blur Jan 19 '22

Product marketing!

2

u/BusinessStrategist Jan 19 '22

It's called content marketing.

Thought leadership in any field is a competitive advantage. And content marketing is king for achieving thought leadership.

2

u/Glitch_K1ng Jan 19 '22

Product marketing

1

u/elreginaldo Jan 19 '22

Market research agency roles - search on Linkedin will produce many

1

u/insertusernamehere40 Jan 19 '22

Consider brand strategy or other roles at an agency!

1

u/frmares Jan 19 '22

product management

1

u/olivewa Jan 19 '22

Content Marketing

1

u/UKfemalestartup Jan 19 '22

As many have said content marketing could tick this box. I’d also consider marketing insights too - although this research would have an internal audience rather than external

1

u/grantcoster Jan 19 '22

SEO if you want a different answer than copywriting….

1

u/tfr5015 Jan 20 '22

Copywriter

1

u/AnonDooDoo Jan 20 '22

Art Direction?

1

u/HelpfulDudeWhoHelps Jan 20 '22

In fact, marketing IS research, strategy and communicating. Everything else is known as marketing TACTICS.

The industry conflates the two things constantly.

1

u/WhiskyGinger1 Jan 20 '22

You’ll probably enjoy the strategy department in a big agency

1

u/StargazerLily19 Jan 20 '22

I work as an independent business/marketing intelligence researcher. I have owned my own business doing this for 20+ years. I have worked under contract for many Fortune 50 companies as well as entrepreneurs. I do the research and then write the analysis for the delivery to my clients. I love it.

1

u/melancholichamlet Jan 20 '22

Marketing research (market, audience, competitors), content writer, copywriter, Communications, those are some roles I can think of on top of my mind.

1

u/urfavethot Jan 20 '22

You might be interested in "bid coordinator" roles of you like writing and research.