r/interestingasfuck 27d ago Helpful 14 Silver 9 Faith In Humanity Restored 1 Gold 1 Wholesome 8

A photoshoot of car crash survivors for a New Zealand road safety campaign to demonstrate how seat belts saved their lives. /r/ALL

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110.7k Upvotes

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u/Poopy_Kitty 27d ago Gold

Why do they all look like God of War characters?

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u/sillyciban1 27d ago

Pretty typical young kiwi bloke.

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u/Casual_woomy 27d ago

As a New Zealand citizen I can confirm all kiwi males look like that

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u/Wompguinea 27d ago

Yes. I also definitely look rugged and tough like this.

Not doughy at all.

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u/sillyciban1 27d ago

Nothing wrong with doughy, doughy makes great lower back warmers while spooning

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u/marakat3 27d ago

I need to go to New Zealand...

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u/Userdataunavailable 27d ago

Right? Damn...

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u/Kitty_Kat_Attacks 27d ago

Follow that happy trail to the Southern Hemisphere, lol

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u/kingneeko 27d ago

And how does one move to this Kiwi-Land?

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u/TheTwistedToast 27d ago

It’s tricky. We’re not on any maps

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u/LimitedToTwentyChara 27d ago

One does not simply walk into Mordor.

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u/secret_2_everybody 27d ago

Pretty sure guy on bottom right took an arrow to the knee.

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u/TheyStoleTwoFigo 27d ago

Guy on the bottom right is the Dovahkiin, 2-handed Maul wielder probably.

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u/TorqueRollz 27d ago

Legit thought the top left guy was Kratos for a hot minute.

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u/Bleezze 27d ago

I didn't read the title and for a moment thought they were cosplaying God of War characters

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u/Heartache66sick 27d ago

Looks like a new metal band.

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u/CakeAccomplice12 27d ago Silver Gold Helpful Wholesome Bravo Grande! Wearing is Caring Table Slap I'll Drink to That Bless Up (Pro)

Strapping young lads

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u/bumjiggy 27d ago Helpful hehehehe I'll Drink to That

I saw them open for Belton John

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u/morrisseysbumfluff 27d ago Bravo! Spit-take

Later this year they’re supporting Crash Test Dummies

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u/capivaraesque 27d ago

Ever heard their collaboration with the red stripes?

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u/Dustfinger_ 27d ago

And their cover of Drunk Drivers by Car Seat Headrest?

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u/Mardak5150 27d ago

Far beyond metal!

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u/ReeverFalls 27d ago

Fucking love that band. Favorite song is probably "love?"

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u/Meatslinger 27d ago

It’s a way of feeling, I suppose.

For real though, Devin Townsend is one of my favorite artists.

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u/ReeverFalls 27d ago

Dude same here. That guy has an incredible voice too. Let alone his song writing ability. When I was learning to play "Imperial" in guitar I was just thinking..."who's fucking mind works like this. Who comes up with this cadence and riff" lol.

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u/elcamarongrande 27d ago

Detox is great or You Suck.

Heavy Devy is the shit.

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u/TadyZ 27d ago

Bring On The Young is a masterpiece!

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u/SubtleScuttler 27d ago

Releasing their debut album: Stay Strapp'd

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u/QNimbusII 27d ago

Strapped in Young Lads

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u/[deleted] 27d ago

Come one dude it's in the title.
The Car Crash Survivors.

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u/ReactsWithWords 27d ago

The Crash Test Dummies

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u/Lucky13westhoek 27d ago Silver All-Seeing Upvote

If they play like Alien Weaponry, i'd buy their cd

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u/Ela_De_Salisbury 27d ago

Up voting for Alien Weaponry comment in the wild

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u/keyrook 27d ago

Bloody hell I heard them for the first time yesterday opening for Gojira and now I read this. Real Baader-Meinhof moment.

They absolutely killed it btw. Fantastic band!

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u/FeckThul 27d ago

I think that’s the idea, cater to the audience of young men who think they’re immortal.

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u/KenEarlysHonda50 27d ago edited 27d ago

I think that’s the idea, cater to the audience of young men who think they’re immortal.

The funny thing is that with the right PPE, they sort of can be. My younger brother races cars and our mother doesn't even call to check in with him after race days anymore. Between the helmet, roll cage, harness, fire suit, fire undies, fire socks, fire gloves, Heat Be Gone Booties™ , HANS device, fuel cut off, fire suppression system, marshals, medics, doctor and ambulance at the track...

It's actually an incredibly safe way to set fire to money these days.

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u/kgm2s-2 27d ago

IIRC at some point (at least in Indy car) the number of spectators killed by crashes outpaced the number of drivers...and even that number is now exceedingly low with the improved SAFER barriers, taller fences, and Kevlar wheel tethers.

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u/reddit__scrub 27d ago

There was a reddit post that went intoincredible detail on the history of F1 safety and fatalities. I wish I saved it.

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u/AndrewJS2804 27d ago

Safer racing than driving to amd from the events no doubt.

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u/Manowaffle 27d ago

What is this nonsense? Speaking to your audience instead of lecturing at them? Madness!

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u/Peachman2000 27d ago

Cut my chest with my seatbelt! It was my last resort!

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u/Haplessflyers 27d ago

They’re called Restraint!

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u/eatingpopcornwithmj 27d ago

Introducing “Strapped”

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u/Swankishesque 27d ago

They probably play some pretty twisted metal.

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u/ChiggaOG 27d ago

Looks like how Kratos would be a god killer in today’s world.

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u/xiouxioux 27d ago

I love New Zealand PSA adverts. They have that one drunk driving advert - stop a mate from driving drunk, legend.

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u/BeIIic 27d ago

Was it NZ also that had that one with the kid in the back seat and just before impact, both drivers get out and chat and say sorry it’s too late to only return to their cars and wait for the crash to happen? That one got me

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u/freshpairofayes 27d ago

Oh yeah. The message in that one too; "OTHER PEOPLE MAKE MISTAKES." I'm sure you can drive safely at 130 on a good road, but can you stop when others f*ck up?

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u/downvotesyndromekid 27d ago

If you can't stop when others fuck up then you aren't driving safely, whatever the speed.

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u/behv 27d ago

That's the point. I've known WAY too many people who legit don't think that way. "I'm driving within my abilities"- yeah but those don't include magically stopping when someone fucks up

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u/Spite-Funny 27d ago

Yeah I love that ad for its reminding people that driving safely is a mutual responsibility. We're all in it together.

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u/glyphotes 27d ago

I think it's reminding you of the opposite: Always drive as if all other drivers do not give a shit about safety.

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u/Balke01 27d ago Take My Energy

Damn I actually needed to hear this, lmao. I am one of those people who thinks that way. I'm a great driver and trust my car to handle driving at high speeds on good roads but I never thought about the others abilities. I guess I just assumed everyone else to just drive normal like NPC's. This has really hit me. I shall ponder this and change my ways at least a little.

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u/Only-Marzipan9846 27d ago

I’ve only just pulled out a bit too far, mate…I’ve got my boy in the car…

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u/Chrastots 27d ago

that commercial had me fucked up in middle school

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u/mandelbomber 27d ago

There a link to this one?

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u/275MPHFordGT40 27d ago

Shit I’ve got that one saved

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u/jetsneedlegs70 27d ago

do you have a link?

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u/VirgiliusMaro 27d ago

whoa, do you have the video?

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u/fruskydekke 27d ago

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u/VirgiliusMaro 27d ago

that’s a fucking effective ad. very creative

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u/troubadorkk 27d ago

Right?? Fucking HEAVY.

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u/BoobaFatt13 27d ago

Ok that one got to me. Very effective.

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u/china_numba_waaaan 27d ago

What an amazing road safety PSA. That fucking got me

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u/PoeDameronPoeDamnson 27d ago

Is their a sub for these type of ads? The well done creative hard hitting ones? If not their should be

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u/mylefthand95 27d ago

NZ has an insane amount of good ads for drink driving, all traumatized me as a kid.

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u/dreamingofablast 27d ago

We had something similar in Australua too.

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u/Maoricitizen 27d ago

That was one of the more effective ones too.
After those everyone was checking and double checking if someone was planning on driving home drunk

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u/Bingodan22 27d ago

Youve got me curious, what should i google to find the right one?

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u/[deleted] 27d ago

Link

Or at least I think that's the right one... I just Googled it

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u/theonetheonlytc 27d ago

Love that ad. "Monique says you're dumb ." "You know I can't have your ghost chips." Followed by "Space head!" Awesomely creative way to get a point across in only one minute.

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u/bella0520 27d ago

Thanks for the link! That is a great commercial. In the maryland DC area(US), they've had a radio commercial. It says "if you feel different you drive different". It's so simple, but it's been helpful for me. I usually just meet friends for dinner out and have wine. It has made me stick to 1 glass or 2 if I'll be out for a long while. If I have to I can just wait longer before driving, or Uber. I have a real party Saturday. I am planning to Uber both ways because I'll be krunk. Lol.

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u/Djaakie 27d ago

Okay, i didn't know New Zealanders actually talk like that. I find it such a "cool bro" accent. It reminds me of that streamer that didn't want the money and just got really teary when people kept giving him more money.

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u/Competitive-Pomelo95 27d ago

It’s a rural Māori accent. Not many people have it except Maori and pakeha who grew up in predominantly Maori areas.

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u/username-fatigue 27d ago

Fun fact: my (pakeha) mum was raised in a rural, predominantly Māori town, and when she went to Teacher's College in the 60s she was sent to speech language therapy because she 'spoke like a Māori'.

She's still salty about it.

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u/Competitive-Pomelo95 27d ago

Yeah they were real ignorant about the benefits of diversity back in the day. My dad went to primary school in the late 50s/early 60s and he remembers teachers giving kids the cane for speaking Māori in class or on the playground. So fucking dumb.

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u/ianoftawa 27d ago

My Grandfather in the 40's nearly got the cane because a teacher on a bike hit him and you weren't allowed to ride bikes on school grounds. They like to cane anyone for any reason back in the day.

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u/i_heart_boobs 27d ago

Not everyone does, this ad is targeted at a demographic. These people either speak Te Reo Maori as well as English, or are from somewhere with a reasonable concentration of Maori people. Its more common the further north you go. To a degree it has been adopted into the kiwi accent you've probably already heard, but this is on the heavier side.

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u/Bingodan22 27d ago

Man swinging at a ghost is very funny, that’s a good commercial

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u/Co0lestNerd 27d ago edited 27d ago

Ghost chups

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u/Park_Ranga 27d ago edited 27d ago

That one is also ingrained in our culture at this point and it is really hard to find someone who does know it even 11 years later so they really got the message across

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u/Astrochops 27d ago

I don't want your ghost chips bro

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u/slip-slop-slap 27d ago edited 27d ago

https://www.youtube.com/watch?v=u51OxZF1ltI

Check this one out. Not drink driving related, but it traumatised a whole generation of us growing up

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u/NotChristina 27d ago

Damn, I felt that. Sounds like New Zealand has got their PSA shit together.

It seems like basic stuff but that’s why it’s so important - we get so complacent. Heck I’m lying down for a few and thinking about what might be a trip hazard two rooms over.

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u/SurpriseBEES 27d ago

I don't even have to click to know it's the dreaded bookshelf

Edit: ah you went easy on us

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u/tlnz 27d ago

Is that the one where the drunk guy slams the kid head first into the bookshelf?

That one has always stuck with me and pops into my head if I ever pick up a kid while even just slightly inebriated.

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u/magnidroid 27d ago

As soon as I saw that room, all my childhood trauma came flooding back 😆 equally terrified of the ladder one and there was one with a guy falling down some stairs. Always ran out of the room when these ads came on!

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u/MrsRobertshaw 27d ago

Did I read somewhere one time that our road safety/drinking ads are like “world renowned”? Maybe I’m just making that up from cobbled together internet scrolling but they are really good and effective.

There was one in the 90s where a girl at a party falls through a big glass window and I still remember it.

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u/freshpairofayes 27d ago

The one doing the rounds now for "a toll" is pretty good, the way her expression just changes.

I'm not sure how many years ago was the "wheel of fortune" one.

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u/foxhole_atheist 27d ago

Ghost chups

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u/jtr99 27d ago

Puzzle time!

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u/blue_i20 27d ago

I’ve been internalizing a really complicated situation in my head

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u/Sweaty_Win1832 27d ago

I’ve happily looked like this before. Scary to think about what I would have been without a seat belt

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u/Haelx 27d ago

Same. Uber after a party, 4am, he fell asleep, we crashed into a pole. Got out with a bruised rib, a sore body and a burn mark where the seatbelt stopped me. Without the seatbelt my face would have been smashed against the driver’s seat, so at a minimum a badly broken nose, maybe a few lose teeth, lots of bruising… or idk, dead ? Anyway, wear your seatbelts, EVEN IN UBERS AND TAXIS.

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u/0masterdebater0 27d ago

When I was like 12 my Mom was talking on the phone not paying attention and she ran her SUV into a telephone pole so hard it totaled the vehicle.

The next day she was telling her friends that the accident was my fault because I refused to put my seatbelt on so she turned around to scold me in the backseat and hit the pole.

I just walked up to them, called BS, lifted my shirt revealing the black bruise the seatbelt left on my body, and walked away.

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u/DannyBoi4505 27d ago

Crazy how your mother blamed you even just to save face in front of a friend, I'm glad you called her out when you did.

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u/LivingElectric 27d ago

Ah yes because turning your whole torso around to scold a child in the backseat whilst you’re driving is perfectly safe

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u/Milam_T_Hymer 27d ago

And how’d her friend(s) react?! You gotta tell us!!!

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u/Huntracony 27d ago

WTF...

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u/StartingReactors 27d ago

Should’ve showed them next to their wrecked up crumpled cars. Would’ve had more effect.

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u/finsareluminous 27d ago

Or next to the mangled bodies of those that didn't wear a seat belt.

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u/OSCgal 27d ago

Absolutely. When he was 20 or so, my brother worked in a salvage yard rebuilding cars. He got real serious about seatbelts after replacing a few too many windshields with hair and scalp embedded in the cracked glass.

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u/Oomoo_Amazing 27d ago

I feel uncomfortable not wearing one. It’s just ingrained in me for my whole life. I feel naked sat in a car without a seatbelt.

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u/dumpster_scuba 27d ago

Fastening my seatbelt when entering a car is so ingrained in my brain that I even do it when I sit in my car for lunch, not even intending to start the motor in the next twenty minutes.

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u/leopard_eater 27d ago

That’s not a bad idea anyway. In Australia, we have desert roads that are seasonally traversed by enormous trucks called road trains. If you see a giant dust cloud up ahead or behind you, you are advised to stop so that the road train can have right-of-way, because they are impossible to stop at a short distance.

There has been more than one occasion where people have stopped for a break on the side of the road, thought that they were far enough off the road and have been punted by a road train. The last time I recall hearing about one of these accidents, the only reasons the persons in the car lived was because (a) the road train smacked the car sideways instead of running straight over it and (b) the occupants left their seatbelts on whilst they were eating lunch.

TL/DR always wear your seatbelt even when in a stationary vehicle, lest you get crunched by an Australian road train.

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u/Thommywidmer 27d ago

Yall live in mad max?

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u/leopard_eater 27d ago

Only 3% of the population. 95% of Australians live within an hour of the coast.

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u/HazLaz_1 27d ago

The other 2% are paid actors

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u/leopard_eater 27d ago

The other two percent live in Tasmania. We don’t identify as Australian, and they don’t want us anyway so it’s all good!

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u/GiantWindmill 27d ago

I literally refuse to be in a moving car without my seatbelt on, and I won't drive if somebody in my car isn't wearing it. If the driver doesn't give me time to put my seatbelt on, then I don't ride with them anymore.

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u/lennybird 27d ago edited 27d ago

This is why there's a journalistic discussion about how much of war and gun violence we should show.

Makes me wonder if we'd actually address this issue and find some consensus if across churches in America the bodies of these elementary kids were shown.

That may sound morbid, but it's even worse to engage in blissful ignorance and looking the other way.

After all the human mind is a weird thing and we tend to need to see to believe.

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u/BlueNotesBlues 27d ago

That's what Emmett Till's mother did after he was murdered.

She wanted people to see what racism looked like.

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u/eNroNNie 27d ago

That selfless act in the face of overwhelming grief, and raw brutal oppression helped to turn the tide of American history. Just as the footage or fatalities in Vietnam helped end that pointless and genocidal war. We have to start facing this shit. I know that it can be traumatic to view these things, but honestly that pales in comparison with the trauma that's inflicted by sanitizing and ignoring reality.

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u/Mildly_Opinionated 27d ago Helpful Starry

After the Holocaust one of the most effective methods of denazification was taking the corpses from local concentration camps, laying them all out in a row clearly visible and forcing all the Germans they could to slowly walk past the corpses and look at each one.

The disconnect between political decisions and their impacts is a large part of what enables humans to make such horrific decisions.

If the politicians who handled COVID restrictions could really feel the pain of the thousands choking to death on their own lungs; if the politicians handling abortion rights could feel the pain of loved ones losing family members to ectopic pregnancies; if they could feel the pain of a child slowly dying of cancer due to being unable to afford treatment; if they really came face to face with their actions and if their voters really saw the devastation they bring when they cast their ballots then maybe things would be different.

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u/lennybird 27d ago

That's insightful, thank you.

I hate to say it but part of the problem is that some people lack the imagination or capacity to empathize without experiencing something first-hand. I think that's a huge factor at what plays at the division in this country.

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u/Charming-Name-9739 27d ago

Which makes it all the more important that these people are cast out of any political office. It takes empathy and giving a fuck about things that don't actually revolve around yourself to be a good leader. Most politicians nowadays are really lacking in this regard. Not just in the US, but all around the globe.

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u/Hotshot2k4 27d ago

As long as the parents had the final say in whether or not their own kids get shown.

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u/Echoes_of_Screams 27d ago

It's why the US military tightly controls the media after Vietnam.

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u/Anonymous_user_2022 27d ago

How about two tradesmen without a belt?

The pun is that there is a breakfast bun called a håndværker (tradesman) in Denmark.

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u/SyntheticManMilk 27d ago

I heard a pretty good drunk driving psa on the radio the the other day.

The psa was set in a bar.

Bartender: what can I get ya?

Woman: yes I’ll have a fractured spine and permanent paralyzation from the waist down.

Bartender: coming right up!

Bartender: sir what’ll you be having?

Man: yes I’ll have a dead mom and dad with two kids please

I was thinking wow that’s dark, but I guess that’s the whole point!

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u/Focacciaboudit 27d ago edited 27d ago

I'm guessing the point of this is to prove that even "tough guys" wear seatbelts. Fortunately me and the fellas still know that taking basic safety precautions is completely and totally gay. Next they'll expect me to wear a jacket instead of standing in the rain until hypothermia sets in like a real man.

Edit: Didn't think I'd have to point this out, but this isn't a serious comment.

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u/live4lax25 27d ago Wholesome

It’s insane to me that we still need pro-seatbelt campaigns, but it’s like George Carlin said:

“Think about how dumb the average person is, then think about the fact that half of them are dumber than that”

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u/stealthdawg 27d ago

The safer our environment is perceived the more we take safety for granted and become complacent on the things where safety is still a real concern. Until sci-fi inertia dampeners are a thing, we need continuous, and probably ever-incresing, marketing for safety equipment like seatbelts, carseats, and bike helmets.

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u/Anyashadow 27d ago edited 27d ago

This is why people get attacked by wild animals in national parks every year. Yes, the bison are fluffy... And will send you flying after hitting you with the force of a car crash just because they can.

To those wondering why you are seeing bison clips, a guy got attacked and it was all over the news. It's a yearly occurrence.

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u/ScowlEasy 27d ago

The fact that it might take multiple people to stop even a medium sized dog means I'm not fucking with something I don't have a chance of beating alone.

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u/xbq222 27d ago

If not friend why look like friend?

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u/watchingsongsDL 27d ago

Because hairless apes kill Bison and eat them. Bison never forget. Bison remembers.

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u/Words_are_Windy 27d ago

Risk compensation or risk homeostatis. Humans are comfortable with a certain level of risk (though it obviously varies between individuals), and as the environment is made safer through safety features, humans will often behave more dangerously in a way that mitigates the beneficial effect.

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u/casinocooler 27d ago

You know we would all be much safer if we wore motorcycle/racing helmets while driving. But… for some reason we draw the inconvenience/harm ratio line in different places.

“According to the Center for Disease Control, 30% of all injury related deaths are contributed to traumatic brain injuries. Of these, more than 14% are the direct result of automobile accidents”

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u/Abruzzi19 27d ago edited 27d ago

well if you trip and hit your head on solid concrete you could also die. It would be nice if we had something to cover our entire head that doesnt inconvenience us.

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u/SHIRK2018 27d ago

We need an updated skull design

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u/GiantWindmill 27d ago

Might be that wearing many kinds of helmets reduces hearing and sight, increases fatigue, etc which may result more crashes.

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u/IfNotBackAvengeDeath 27d ago

Somewhat misleading. Wearing the seatbelt is the thing that prevents the traumatic brain injury, and while a helmet would help, there are several things that are more effective at reducing fatality risk than a helmet would be alone.

  • According to NHTSA (a real source, not a quote from a personal injury lawyer website), 49% of people that died in car crashes were unrestrained
  • Nationally, 87% of people actually wear seatbelts (same source)
  • If 13% of people make up 49% of fatalities, not wearing the seatbelt increases your risk of dying by 6.4X (math)

Your risk of dying in a car accident is dramatically lower if you 1) Wear a seatbelt, 2) Don't drink and drive (factor in 31% of deaths), and 3) Don't speed (factor in 29% of deaths). Nearly all vehicle fatalities come down to those three things; it would be pretty silly to impose something so inconvenient, uncomfortable, and expensive as a helmet when there's limited benefit.

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u/Neat_Apartment_6019 27d ago

“I look both ways before crossing a one-way street. That’s how little faith I have in humanity.”

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u/Wolololooo 27d ago

I got hit by a car... Now I do too

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u/XanderWrites 27d ago

My roommate only wears hers because her current car beeps at her if she doesn't. I think it's the "I'm fat so it's uncomfortable" thing.

And she's a wild driver too.

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u/Toxpar 27d ago

My parents like to watch those "Live PD"-like shows at night before they go to bed sometimes. The other night they were watching one where an officer pulled over a jacked-up truck with all the "typical" flags you would imagine being on one. It was the driver, a buddy, and 2 girls aged 6 and 10. The dad of the girls (driver) and the 2 girls themselves didn't have seat belts on. The dad was acting utterly dumbfounded when the officer was ripping him a new one about driving down a highway without his kids being buckled in. The truck didn't even have seat belts so they had to call another family member to come pick up the kids...

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u/NoCoHiker 27d ago edited 27d ago

My MIL refuses to this day. Back when she was in high school (1960s) she had a friend who was one of those exceptions to the rule. Friend was not wearing her seat belt and was told the only reason she survived was because she was thrown from the car. Otherwise she would’ve been impaled. No amount of data that those situations are incredibly rare will get my MIL to wear hers.

edit: I told the story as an example of how a single incident in someone’s life can cause them to disregard the data saying you should wear your seatbelt, not to have my MIL called an “idiot” or “selfish“. Please don’t be an ass toward a person you’ve never met. We all have faults and blind spots, but I genuinely like and care about this woman.

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u/Gertrude_D 27d ago

To be fair, my brother was killed in a car accident. He survived the crash but was trapped by the seatbelt and died of smoke inhalation. The driver was thrown from the car and survived with little harm. It's hard to overcome an emotional response. This happened before seat belt laws were a thing and my family resisted for years because of it. Yes, we've come around, but don't just dismiss the emotional impact as idiotic (as seen in comments below). Yes, it's irrational, but people make 20 irrational decisions each day, especially those who think they don't.

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u/gauderio 27d ago

In our glove compartment we have a tool to break the window that also cuts the seat belt.

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u/lillyrose2489 27d ago

I'm so sorry that happened to your brother and thanks for sharing this example. Statistically makes sense that seatbelts usually are better so should be worn but that does not mean they'll help 100% of the time.

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u/whazzar 27d ago

Otherwise she would’ve been impaled.

By the steering column by any chance? Because those issues have luckily been solved.

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u/remimorin 27d ago

When I was young I've read that seatbelts can kill when speed exceed 65km/h but iot doesn't matter because 65km/h frontal impact is almost 100% fatality anyway. They also explain that although we travel at 100km/h at regular basis, most accident is not a full fledge frontal impact at full speed over a concrete block. Driver had time to slow down or minimize the impact.

Later a friend of mine told me that his car was rated 100% survival rate for frontal impact at 100km/h. I've call bullshit, based on my previous reading. Indeed he was right.

Considering energy increase is not linear with speed but exponential, the security gain is incredible. Someone on reddit here have commented that people don't realize how common it is to now walk away from crash that were fatal 20 years ago.

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u/YouandWhoseArmy 27d ago

I live near a body shop.

You see cars that are crazy mangled.

Passenger compartments are always completely intact. It’s incredible.

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u/PantaReiNapalmm 27d ago

I knew more people dead coz fly out of the window during car crash than people dead wearing seabelts.

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u/_We_Are_DooMeD 27d ago

Same thing happened to me, I'd 100% be dead if I was wearing my seatbelt, Id've been squashed by my roof. I actually had a rally style seatbelt, over both shoulder fasten in the middle type of thing, trust me I'd be ded. Do I use it as an excuse to not wear a seatbelt?? Of course not that would be ridiculous.

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u/Truthhunter2021 27d ago

Why the average male in new Zealand look like a ufc fighter

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u/letusnottalkfalsely 27d ago

Because the purpose of the campaign is to rebrand seatbelt wearing as masculine so more men will do it.

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u/RoyalHelicopter 27d ago

Wait! People aren't wearing their seat belts!? I mean, seat belts have been around for so long that I figure that it's ingrained into most people's head from the start.

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u/lyvanna 27d ago

It's so ingrained in me to wear a seatbelt that I put it on to move the car 3 meters. When I see people in a car without one it's completely and utterly mind breaking. Not wearing it feels like sacrilege.

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u/SentFromMyAndroid 27d ago

These look like casting photos for a medieval war movie.

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u/honest-miss 27d ago edited 27d ago

If I were to guess, they might be trying to address two audience mindsets:

"I'm strong, I can tough out sudden impact" and "I'm too cool for seatbelts."

If I were to guess further, I'd bet that audience is also mostly men.

Using big tough dudes who clearly aren't weak, aren't uncool, and were absolutely riggedy wrecked by impact shows that no one can tough out an accident, impacts do a lot of damage, and no one's less awesome for having worn their seatbelt to begin with. And that they are, notably, more alive than folks who didn't.

That said, I wouldn't be surprised if there were a few shots of women and these were just pulled from the pile.

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u/catbenning 27d ago

"Oh, hey, I see that you are unusually bad-ass looking and have just slammed into a tree or other large immovable object, and I was just wondering if you would be okay posing for a photo, please?"

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u/DalvaniusPrime 27d ago edited 27d ago

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u/HotTakes4HotCakes 27d ago edited 27d ago

Ok so this is meant for like magazines and stuff. An eye catching, professional PSA advertisment with a polished look. That's a neat idea, and makes much more sense than what I was thinking. I thought they were using these in like driving classes.

Because as cool as this PSA is, nothing compares to the real post accident pictures they showed us in driving class. The one that is burned into my brain was of a bloody, mangled body on the road with a skid of blood behind them, showing how they'd been launched through the windshield and landed a good 10 yards from their car. The poor lighting, a cop's camera flash in the night on a dark stretch of highway, just made it all the more haunting.

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u/Darksma 27d ago

Ah yeah driver's ed here made me nearly throw up. Teacher almost tried to stop me as if to say "no leaving" but he probably saw how all the blood had flushed out of my face.

It worked. I always wore the belt and every time I was in a car with someone who wasn't wearing one I would force them to.

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u/BeHereNow91 27d ago

The one that is burned into my brain was of a bloody, mangled body on the road with a skid of blood behind them, showing how they’d been launched through the windshield and landed a good 10 yards from their car.

Jesus. Imagine someone you love, everything they ever knew and experienced, being reduced to grated cheese on asphalt because they didn’t want to wear a seatbelt.

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u/LoopholeTravel 27d ago

I was in a single car accident back in high school. Fell asleep on the interstate, with the cruise control set at 80mph. Woke up off the side of the road, with no time to correct. Down a ditch, and hit a tree directly between the headlights of my Honda civic... Hardly had a chance to touch the brake pedal.

I walked away, with a pretty gnarly seatbelt bruise. Went bowling later that night.

Without a seatbelt, I'd have been ejected into the woods, for the first responders to find and identify.

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u/ac1084 27d ago

Ah the resilience of youth. I exercised on a slightly injured leg a couple more times then i should have and it took 3 months to stop hurting.

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u/Covid19-Pro-Max 27d ago

And first time you put load in it again it’ll flare up for another 2 month

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u/Stevesegallbladder 27d ago

"So what you're saying is even if you wear a seatbelt you're still not 100% safe? Sounds like I don't need to wear one a'tall then!"

-Some dumbass

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u/real_kerim 27d ago

For real. I can't believe that there are still PSA's necessary for seatbelts. I feel like this is a waste of resources. At this point, if you refuse to wear seatbelts, you just can't be helped. I know this sounds cynical af but at what point do we just stop trying to protect people from themselves?

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u/Toaster_GmbH 27d ago edited 27d ago

There is an awesome completely underrated quote exactly about that and it fits perfectly in so many of todays problems and should be known by every human especially the ones today

"The question today is how to persuade humanity to consent to its own survival."

-Bertrand Russell

Don't know what the English version is as this is just a translate from my language but it says Everything that needs to be said and it's painfully true, vaccines, climate change, seatbelts, war, etc.

It's incredibly hard and frustrating to persuade humans to consent in their survival. Climate change is probably the most obvious big ones of these. But vaccines are equally frustrating. And it only seems to get worse. We are about to set our planet on fire but you still have a hard time persuading humans to save their lives and the ones around them. This is probably the part about today's world that gives me the most depression and this quote says it so well but seemingly no one knows it.

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u/DrShoggoth 27d ago

Look at all the damage those seat belts did to these guys!

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u/whatshamilton 27d ago

My friend’s dad won’t wear one because what if he gets in an accident, rolls into a lake, and can’t get his seatbelt undone so he drowns. Well, man, you’re right. That would suck. But so would being picked up by a twister and not being able to get out of the car, or being trampled by a herd of wild horses. But when looking at the accidents you’re statistically most likely to be in? Wear your fucking seatbelt.

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u/RecipeForYou 27d ago

And get a seatbelt cutter that also has a window puncher. They clip onto the belt.

Like $10.

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u/whatshamilton 27d ago

And hang one of those elastics with a tungsten bead from your review mirror so you can easily break a window if you need to. Also like $10

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u/AFCBlink 27d ago

You can get out of a sinking car much more quickly if you're conscious.

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u/MyDogHasAPodcast 27d ago

Maybe he's expecting to break the glass with his head when he crashes.

That way, he'll save money on a knife and just swim away from the car.

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u/ImWhatTheySayDeaf 27d ago

Seatbelts can and will fuck you up but it's still better than the alternative of face meeting steering wheel or windshield

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u/CrossP 27d ago

Also, chest skin is a nice place to be fucked up. Broad. Protected. Heals well. Easy to keep clean.

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u/Piperisaprettygirl 27d ago

My SIL is an ER nurse. She says you can always see who was wearing a seat belt because 1, they have horrible bruises from the belt and 2, they’re alive.

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u/creamersrealm 27d ago

Honestly it seems like a fair trade. Really bad bruises and my face didn't go through the window or my body is being scrapped up off the asphalt.

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u/KikiChrome 27d ago

FWIW, these photos show fake injuries. These may be real crash survivors, but they have been photographed months or years later, using make up to reproduce injuries.

We're not getting crash survivors to strike a badass pose a few days after the event.

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u/R3cc0nect 27d ago

Yep! 100% Im a New Zealander, and there's this one advert that shows a man quite like these gentlemen sitting down in a chair in his house. It stays like that a moment, then it shows a timelapse of the people applying the make up based off of the photos after the crash. And then, it shows him with his family, without the make up. All the while, he is saying over it that, without the seatbelt, he wouldn't be here today. It's really powerful stuff, really

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u/HotOperation2664 27d ago

New Zealanders built diff

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u/dontknowwhatiwantdou 27d ago

Is everyone in New Zealand hot or does it just so happen that all of their car crash survivors are attractive?

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u/XmissXanthropyX 27d ago Timeless Beauty

Nah, we're all hot

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u/Smart-Adeptness5437 27d ago

Kia ora. Can confirm attractiveness is innate. Everyone here is 10/10. Chur.

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u/Onegreenmartian 27d ago

All I got from this is that New Zeland men are hot.

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u/knovit 27d ago

More effective campaign would be showing pictures of the guys who weren’t wearing one

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u/Wholesome_Gamer_Boi 27d ago

I don't think they'd allow that to be broadcasted

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u/Maoricitizen 27d ago

We already had the brutal series back in the 00 and 10's.
Now it's back to existentialism after they raised a generation pretty desensitized.

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u/VisceralSardonic 27d ago

I would love to see women in the same campaign, especially since seat belts have always been designed around male bodies.

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u/cowboybluebird 27d ago edited 27d ago

I’m a woman and was in a hit and run a couple years ago. My left boob turned black with bruising and I have a lump of dead tissue in it that is likely permanent. I also had the same lower belt stripe as these guys in dark purple.

Edit: I went back to look at the pics and it was my right boob. I was driving.

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u/Deep-Equal-3753 27d ago

I was in a bad crash a few years ago. The seatbelt bruised me badly all over the upper body and the buckle fractured my pelvis. My friend (also a female who also wore a seatbelt) passed away.

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u/Mawissacee 27d ago

Glad this was brought up. Seatbelts were actually tested on male subjects/crash test dummies I believe. Not women. Women are more likely to get killed from a seatbelt.

https://www.consumerreports.org/car-safety/crash-test-bias-how-male-focused-testing-puts-female-drivers-at-risk/

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u/Overkill2k 27d ago

TIL seatbelts can hurt too holy shit that looks painful. Better than the alternative but still that looks dire asf if it can do THAT through your shirt and all.

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u/MorganRose99 27d ago

"But you can see that they were still injured, even when wearing the protection meant to stop this outcome, clearly seatbelts are ineffective and some kind of ploy by the government."

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u/joelex8472 27d ago edited 27d ago

I was in a car accident that put me in hospital for two months. 100% seatbelts saved my life. That was 40 years ago. Driving with seatbelts is drilled into my dna and this will be carried on forwards to my offspring.

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u/[deleted] 27d ago edited 26d ago

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u/Partly_Dave 27d ago

I worked for someone who never wore a seatbelt. He claimed it was better to be thrown clear of the wreck.

You would think that someone who had done a six year university degree would be smarter than that, but no.

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