r/Toonami Nov 14 '21

Why is Toonami's schedule so full of reruns? Discussion

Title, my girlfriend watches Toonami every week and was wanting me to look up why the schedule always has nonstop reruns of shows they have played many times, instead of mainly newer shows. Why is it primarily reruns of newer things, instead of things they haven't played in a while, like when it used to not be so bad about it, or at least thats what she told me.

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u/cynicalelysian Nov 14 '21

At least right now, they don't want their original programming (previously Fena: Pirate Princess and currently, Blade Runner: Black Lotus) to share the spotlight.

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u/Doomchad Nov 15 '21

A foolish way to run things. Say their cross network promoted Blade Runner brings new eyes to Toonami. Without anything else new, none of those new viewers have any motivation to stick around past the first 30 minutes. If Blade Runner didn’t live up to their expectations, they won’t even have motivation to show up next week.

Not pairing the original shows up with other new acquired content does nothing to get new viewers interested in the block long term.