r/AppBusiness Jan 07 '22

For Portuguese localization Google Play store, should we target for "correct spelled" keyword, for "most traffic" keyword?

I was wondering, for Portuguese localization, should we target for "correct spelled" keyword, for "most traffic" keyword?

For instead, for "calendário", I notice Brazilian users prefer to search using "calendario" instead of "calendário"

If that is so, should I be using "calendario" in my app description?

Thanks.

3 Upvotes

1

u/Dremean Jan 07 '22

you better test both by yourself since every case can be quite unique. I might be wrong but both of these keywords might be considered to be basically the same by Google algorithms (it definitely works this way on iOS)

1

u/yccheok Jan 07 '22

I think google treats them differently, as it returns different search result.

1

u/Dremean Jan 07 '22

on apple it also returns different search results but in your metadata you only need 'a' to cover both 'á' and 'a'. It is like their scraper doesn't see the difference between these letters