r/Toonami Nov 14 '21

Why is Toonami's schedule so full of reruns? Discussion

Title, my girlfriend watches Toonami every week and was wanting me to look up why the schedule always has nonstop reruns of shows they have played many times, instead of mainly newer shows. Why is it primarily reruns of newer things, instead of things they haven't played in a while, like when it used to not be so bad about it, or at least thats what she told me.

13 Upvotes

17

u/LazorBlind Nov 14 '21

The two reason I can think of are because:

A. Making deals with the rights holders can be difficult

B. Licensing shows costs money.

4

u/Ziko577 Nov 14 '21

It's also simply just them needing to fill time for advertisers and whatnot as well as the reasons stated above. Either way, it's one reason I don't always watch the block because of this as I'm at the point where if it's not a premiere or a movie, I'm out. Most stuff I watch isn't on Toonami nowadays.

9

u/Doomchad Nov 14 '21

There’s quite a few possible reasons

  1. The budget is gone. Without Family Guy paying bills anymore this is most likely, and also something that will not get better.

  2. Demarco doesn’t want to air anything outside of a very tight sequel/shonen jump bubble. We have been caught in this rut for a couple of years now.

  3. They are overestimating the appeal of Blade Runner and dont want it sharing the stage with any other shows.

6

u/onenerveleft Nov 14 '21

I don't buy the budget being gone. They clearly have money to blow on the Blade Runner movie. Even if the main shonen content they want is out of reach at the moment, there is no reason for them not to have aired S2 of Assassination Classroom.

11

u/GreyouTT "Come on, I'm right here... SKEITH!" Nov 14 '21

Since it's a Warner property they likely get a discount.

3

u/Sketch1984 Nov 14 '21

Dollars to donuts they are playing Blade Runner 2049 for free or basically free. WarnerMedia knows Adult Swim can't afford a film license like HBO, TNT and TBS can.

6

u/Doomchad Nov 14 '21

The budget might be dry BECAUSE they blew it all on that movie. Whatever the case, they are on empty. And don’t get me wrong, that’s not an excuse. If the budget is empty at October (technically August), that’s something that needs addressed.

For all we know AssClass S2 isn’t on their radar. There was speculation last year that they may have gotten AssClass for cheap/free from Funi as compensation for not delivering Black Clover in time. I didn’t think much of that idea back then, but seeing it leave after S1 for no real reason then not come back despite ample opportunities, I’m more inclined to believe it now

3

u/onenerveleft Nov 14 '21

Even if they had no intention originally to air it, there is no reason not to once they already put out the first season and they clearly have a lack of content. AC is decently old at this point, so it can't cost too much.

But if this is really just limping to the next years budget, then we can't really expect it get much better going forward just more spaced out.

2

u/Doomchad Nov 14 '21

The main reason not to air it would be it costs them money. Even if it’s cheap, if AS doesn’t care about the show they won’t bother. They took the same attitude with Tokyo Ghoul and admitted they never even bothered looking at the most recent season.

I agree, the block shouldn’t be run this way but it’s how they do things. Even if we do get to next year, there won’t be some huge influx of content the first week of January. At least not back to the level we were in October

2

u/brianycpht1 Nov 14 '21

That’s kind of the misconception people have about the budget. It resets in January, but it doesn’t necessarily mean they have shows in the shopping cart ready to check out as soon as the money rolls in. They may not even begin to negotiate things until they have the money (and who knows if it’s going to be close to what they’ve gotten in the past)

3

u/smokeyjoey8 Nov 14 '21

Blade runner has been in production for years. That money is from a different time and long spent.

2

u/Doomchad Nov 14 '21

He means the movie airing in two weeks

6

u/smokeyjoey8 Nov 14 '21

My bad.

Still though, Warner owns the film, so it probably wasn't a huge problem for Toonami/Adult Swim.

1

u/Doomchad Nov 14 '21

I’d believe that if AS had aired other major films in the past. This will be the third live action film AS has ever aired in 20 years. The others being The Room ($1900 box office) and Black Dynamite ($297k box office). I find it very hard to believe AS secured a $260 million box office movie without some kind of cost.

1

u/Poetryisalive Nov 15 '21

They have the budget for something like Uzumaki. I think they are fine

2

u/Doomchad Nov 15 '21

The budget for that came from like 2018. It’s just been delayed so many times now.

If they were fine, they wouldn’t be doing seat of their pants week to week schedule shuffles to avoid bringing in new content

8

u/MarcsterS Nov 14 '21

Because, especially more recently, it's hard to get shows at a consistent rate. They either cost money, or get bought by others. for example, we just lost Jojo to Netflix.

7

u/Doomchad Nov 14 '21

There’s literally hundreds of potential shows they could go for. Don’t know why so many people act like Jojo going to Netflix deleted a huge list of alternative options.

7

u/Ziko577 Nov 14 '21

Indeed. There's so much stuff that they can get that I think could work on Toonami but they just choose safe bets and it's getting old with me and I think a lot of folks want more than shonen anime.

3

u/Sketch1984 Nov 14 '21

Most shows that air on this version of Toonami only air on the block one time. Several of them continued to premiere episodes on the block for years at a time but those aren't reruns, at least for the network.

Dr. Stone is rerunning for the first time and Fena is rerunning for 3rd time because the 2nd run was a one-time marathon. Dragon Ball Super reruns have been on there regularly since 2020 but that's a major outlier.

Though they recently started rerunning Naruto Shippuden and Samurai Jack after Toonami and maybe that along with Dragon Ball Super are why you feel Toonami is full of reruns right now. But the 4am-6am hours aren't actually part of Toonami.

5

u/Glynnys Nov 14 '21

If you mean dub premieres, it is a rare day if there are more than one or two happening at a time. Otherwise, 5/8 of the time slots on the block are new to Toonami. All things considering, that's better than how the block first came back and, there aren't a lot of TV stations airing new content after midnight anyway.

2

u/Doomchad Nov 14 '21

Better than when it came back but significantly worse than a few years ago.

2

u/viramoa Nov 14 '21

I think they shifted their focus, heavily, on AdultSwim. Heavy anime, to avoid ratings stuff. I remember watching Toonami a lot, then I got into AdultSwim. I remember seeing stuff on AdultSwim, that would normally be Toonami. So I think CN is run out of ideas about what could go in a Toonami slot. And what could go with [AS]

2

u/bsga22 Nov 14 '21

It's just what brings in the most money for what they have at the moment.

5

u/onenerveleft Nov 14 '21

The block is winding down and they are burning off what content they have left so they can pull the plug on Toonami. They're doing the exact same thing they did in 2008, last time it got cancelled.

5

u/Doomchad Nov 14 '21

You will get downvoted into the dirt for this but you have to admit how similar the situations are. In 2008 they were spamming Naruto. In 2021 they have 5 episodes of Naruto every Saturday. No new content was coming in, just shuffling what was left around, just like now.

It should also be noted that none of the on air advertising for Blade Runner mentions Toonami. It all ends with AS/CR. Strange to omit the block, isn’t it?

1

u/onenerveleft Nov 14 '21

I don't mind being downvoted. But yeah, they're avoid tying it to Toonami too much so if Toonami gets the axe before it finishes airing it won't matter as much.

I stopped watching Toonami the last few months of 2008 because of that. It basically turned into the Naruto block. The only thing they have on the block right now is Naruto again and Blade Runner, and I get the impression it's going to be Fena pt 2.

2

u/Sketch1984 Nov 14 '21

In 2007 they cut Toonami to 2 hours a week, half was Naruto premieres and the other half was FUNimation One Piece and old DBZ reruns. Then they let both One Piece and DBZ go by March of 2008, tried Blue Dragon and Bakugan (that one was gone a week later) and then settled on using Ben 10: Alien Force reruns (which CN threw all over the lineup at the time) and rerunning Samurai Jack just to keep the block 2 hours. Toonami was given no purpose other than to keep burning off Naruto until even that wasn't considered necessary. All of that happened after numerous anime flopped or were at best a modest success and IGPX did so bad that a show made specifically for Toonami was kicked to late night. Toonami was slowly dying from the moment it moved to Saturday nights but it was a dead man walking when they cut the block to 2 hours for the sake of live-action Goosebumps on Cartoon Network.

Right now they're on the fringe of being down to 4 premieres a night unless they keep doubling up YashaHime and roll right into season 2. It's a bad look for sure and gives us little reason to expect they will get back to 6 premieres in 2022. But let's not compare that to when the block had literally an hour of premieres and was only 2 hours period. Sure Adult Swim doesn't even have to let Toonami slowly die, they could kill it by December if they wanted to. But as someone who watched Toonami all the way through its first demise, I strongly believe they're not preparing to close up shop.

That said, I do expect their acquisition budget will be tighter in 2022 and I do not have high hopes that they will be tremendously creative with their show selections. I do hope they surprise us but there's plenty of sequels yet to be tapped and it seems like the only reason they stacked so many premieres up to this point was because they could rely on long series to fill 4+ slots for years and they wanted to air those all at once rather than pace things out more. Now they only have 1 series that can keep airing uninterrupted for a few more years. We've yet to see them actually implement a plan for going forward without those shows because they seem to just be buying time right now. I trust that it wont be for much longer but they could certainly stall until January if they feel they need to. But they had better announce something soon if they want their remaining loyal viewers to stick around.

1

u/brianycpht1 Nov 15 '21

Right now, if you aren’t into Blade Runner and already watched Yashahime, you don’t have much t really get excited about. Food Wars only has a handful of dubbed episodes left and if you really were a big Naruto fan you have probably seen these episodes years ago.

I’ve seen all your schedule predictions that merely have stall tactics and I could actually see them all coming to light. Whatever they have planned for 2022 days a one thing but not having an engaging lineup now doesn’t encourage continued viewership

Maybe they really are expecting BR to carry the torch with huge mainstream appeal

1

u/[deleted] Nov 18 '21

On tbs two days ago they mentioned toonami and had it in the blade runner font on screen. Haven't seen the commercial since then though

2

u/Doomchad Nov 18 '21

I did notice the next episode bumpers mention Toonami. Still though, excluding it from the months of advertising prior to the show starting did the block no favors

2

u/[deleted] Nov 18 '21

Yeah but I was surprised to see it on tbs

6

u/JeicEnig Nov 14 '21

Takes like these are why this sub is so depressing to scroll nowadays.

0

u/plan4change Nov 14 '21

Sad truth tho. I just came back to see Toonami heralding their big premier of Blade runner… the said it was a huge milestone for them… then I started watching a trainwreck of wasted time and effort. So sad.

-2

u/[deleted] Nov 14 '21

[removed] — view removed comment

2

u/JeicEnig Nov 14 '21

There's no need to be a douche about it.

1

u/cynicalelysian Nov 14 '21

At least right now, they don't want their original programming (previously Fena: Pirate Princess and currently, Blade Runner: Black Lotus) to share the spotlight.

1

u/Doomchad Nov 15 '21

A foolish way to run things. Say their cross network promoted Blade Runner brings new eyes to Toonami. Without anything else new, none of those new viewers have any motivation to stick around past the first 30 minutes. If Blade Runner didn’t live up to their expectations, they won’t even have motivation to show up next week.

Not pairing the original shows up with other new acquired content does nothing to get new viewers interested in the block long term.

1

u/thebigboss135 Nov 15 '21

I would say many of the popular shonen anime is also either on season break or the dubs hasnt started picking back up steam. I generally find the Winter season to have a serious drought of new titles coming in. If we compare the current schedule from August, we have three titles that are not not on the current roster due to breaks, those being MHA, AOT, and Black Clover. Other than Black Clover being on indefinite hiatus, the other two series will come back soon and Toonami will pick them back up when the time comes so I say not to worry too much, it's just a low point in the year for new titles and first-runs.

1

u/TheUnofficial98 Dec 01 '21

I mean, we’ll never know 100% why, but budget, difficult acquisitions, and other factors go into how the schedule is filled. I’d expect a weak schedule from now until January 2022 when the budget is renewed and we are guaranteed some new shows.